Your brand identity is a key way for you to distinguish your company from competitors.
We build your brand identity by analyzing your competetive landscape and target market, accounting for your goals, customers and positioning.
Brand & Identity
Your brand identity refers to visible elements of your brand that distinctly identify your company. This includes visual aspects like color, design and your logo, and also includes the type of language and interactions your company has with those clients. A strategic intention and consistent expression of this identity develops a strong image in your clients’ minds that helps differentiate your company from your competitors.
…Communicate the qualities of your company’s product or service to your customer
…Convey your company’s brand message to your customer
…Be distinct and memorable
Why is it called “Branding?”
Rumor has it that the term Branding comes from the 19th century when cattle ranchers used hot irons to mark their livestock with the ranch’s symbol, and this process was called branding. Just as this was used to identify cattle ownership with the ranch, today we use branding to identify your products and services with your company.
A well-crafted and relevant logo is often the one brand asset that endures through countless iterations of an identity system’s more tactical applications.
—Angus Hyland, Pentagram
Ready to Put a Face to Your Business?
