Your brand identity is a key way for you to distinguish your company from competitors.
We build your brand identity by analyzing your competetive landscape and target market, accounting for your goals, customers and positioning.
Brand Identity
Your company’s brand identity is among the most critical visual decisions you’ll make as a business owner. A strong brand builds trust and fosters familiarity with your customers, setting you apart in a competitive market. Your brand visually communicates who you are and what your business represents.
At Electric Ballet Web Solutions, we bring years of experience working with a variety of businesses—from start-ups and small to medium-sized companies to established organizations seeking a refreshed look.
To begin with, we will guide you through every step of the branding process, from selecting fonts and design elements to creating custom icons, incorporating photographs, and more. Together, we’ll craft a distinctive brand that authentically represents your business. Once your brand is finalized, we’ll integrate it seamlessly into all your marketing materials and identity assets, including business cards, letterhead, envelopes, notepads, signage, and more.
The result? A cohesive, professional branding package that instills confidence in you and your business.
What’s included in your Brand Identity Package?
What exactly goes into a branding kit? Well, that depends, but at its core, it typically includes two essential elements: a logo and a style guide.
Your brand is extended by your logo, and there are many opportunities that will make having more than a single concept of your logo ideal. It is often a good idea to have multiple variations to handle different situations, yet convey the same vibe and essence. We will want to give your brand a number of options to use as seems best. We usually provide:
- 3 to 5 concepts, from which we will provide final art for:
- A primary logo that sets the standards
- Several variation based on the primary design
- A guide that explains the intended use cases
What is a style guide? Style guides, sometimes known as a branding standards document or brand guidelines, are your brand’s instruction manual. It provides a framework for a standardized approach to keeping your brand presentation consistent across all marketing channels.
The style guide’s main purpose is to tell anyone what they need to know in order to properly present your brand. It includes:
- Brand Positioning – A clear statement that reflects your brand’s vision, mission, and core values.
- Logo Guidelines – A breakdown of each logo element and instructions on proper usage.
- Color Palette – The official brand colors that give your identity consistency and character.
- Typography – Specifications on typefaces, sizes, and styles for consistent text presentation.
- Photography – Examples of images that capture your brand’s tone, style, and visual approach.
- Iconography – A guide to any icons used, outlining how they enhance your brand’s identity.
- Brand Collaterals – A list of all branded materials—like presentations and letterheads—where your visual identity will be applied.
Other Assets that can be added
There are many other assets that can be branded and used to provide a complete and seamless appearance to your brand makeup:
Presentation templates add a layer of professionalism to your slide decks. Using one that aligns perfectly with your brand guidelines will create a strong impression.
Whether for everyday communication or targeted marketing campaigns, your emails shape how people perceive your brand. Incorporating them into your brand design package ensures your brand remains cohesive, professional, and instantly recognizable. Each message becomes an opportunity to share a touch of your brand’s personality.
Digital business cards are popular, but there will always be a need to be able to hand someone a physical representation of you and your business. They will always be easier to give out and their longevity is unbeatable, sticking around long after any other sort of ad has gone.
A great idea is to have custom social media templates and graphics created to make certain this arena of your marketing strategy is perfectly in line with your brand identity. Who better to ensure this perfect positioning than the creator of your brand identity?
These are printed collateral that you would leave behind or set out to be picked up. The various types of items are discussed more completely in our Graphic Design section, and they will continue the great brand experience to your customers.
A Successful Brand Identity Will…
…Communicate the qualities of your company’s product or service to your customer
…Convey your company’s brand message to your customer
…Be distinct and memorable
Why is it called “Branding?”
Rumor has it that the term Branding comes from the 19th century when cattle ranchers used hot irons to mark their livestock with the ranch’s symbol, and this process was called branding. Just as this was used to identify cattle ownership with the ranch, today we use branding to identify your products and services with your company.
A well-crafted and relevant logo is often the one brand asset that endures through countless iterations of an identity system’s more tactical applications.
—Angus Hyland, Pentagram
Ready to Put a Face to Your Business?