Here are some compelling statistics showing that social media is pervasive (like we didn’t have an idea already!) and a significant way of getting your business noticed:
News Consumption: As of 2024, just over half of U.S. adults (54%) say they at least sometimes get news from social media. (PEWRESEARCH.ORG)
Global Reach: As of October 2024, 63.8% of the world’s population, approximately 5.22 billion people, are social media users. (STATISTA.COM)
Daily Engagement: The average daily time spent on social media is 2 hours and 19 minutes as of October 2024. (SMARTINSIGHTS.COM)
Platform Popularity: As of April 2024, the most popular social networks worldwide by number of monthly active users (in millions) are: (STATISTA.COM)
Facebook: 3,049
YouTube: 2,491
WhatsApp: 2,000
Instagram: 2,000
TikTok: 1,562
User Growth: In 2024, there are 5.17 billion people actively using social media globally, marking a 4.44% increase from 4.95 billion in 2023. (BACKLINKO.COM)
Social media marketing helps your business connect with your audience by fostering direct and meaningful interactions. Through engaging content, you can showcase your brand personality, build trust, and establish lasting relationships. Regular posts, comments, and messages create a two-way conversation, making your customers feel heard and valued. SMM also allows you to share updates, respond to inquiries, and provide customer support in real time. By leveraging organic and paid strategies, your business can reach the right audience, increase brand loyalty, and drive engagement that leads to growth.
Consistently updating your content, using the quality content we will created and backing it up with your own exceptional service will help customers create a connection with your company. The greater the interactions and connections between you and your customers, the more comfortable they become with your brand and loyalty follows.
SMM allows your business to monitor customer feedback in real time by tracking comments, reviews, and direct messages. You can quickly identify customer concerns, respond to inquiries, and address issues, improving customer satisfaction. Social listening tools help analyze trends, sentiment, and common pain points. By engaging with feedback—both positive and negative—your business can build trust, strengthen relationships, and refine your products or services based on customer needs.
Social media analytics provide your business with valuable insights into audience behavior, preferences, and engagement patterns. By tracking metrics such as likes, shares, comments, click-through rates, and demographics, businesses can understand what type of content resonates most with their audience. This data helps refine marketing strategies by identifying the best times to post, the most effective content formats, and emerging trends. Additionally, you can quickly adjust messaging, targeting, and ad spend to maximize engagement and conversions, ensuring your marketing efforts are more efficient and impactful.
We’ll first understand your overall marketing goals. Once we have that understood we can develop a strategy for SMM. We’ll define how each channel can help you. Developing this strategy is crucial as it determines how you approach this aspect of your marketing process and lays the foundation for success.
Next is creating content that is high quality, timely and relatable. If you know anything about social media, you know that there are many options! Posting images, videos, blog posts are just some of them. We will create a regular publishing schedule to suit your needs, build content for that schedule and even publish it for you.
As your social media presence grows and people following you increases, there will be an increase in conversations about your company and brand. There will be more interaction as people tag you, direct message, comment on your posts and discuss you on their own channels. Monitoring this will enable you to help steer how your products and business are perceived by the public.
Tracking metrics about your SMM campaigns is crucial to determining if they are successful. Focus areas like audience reach and follower count over a certain time frame are only an example of the Key Performance Indicators (KPIs) that can be tracked and analyzed. Most platforms provide tools that make it easy to stay up to date on this important information.
Most social media channels provide both free and paid advertising opportunities. Ads enable you to reach a wider audience than just posting does and allows targeting users by their behavior and demographics. A paid advertising plan can be a beneficial part of your strategy when starting your business or for featured promotions.